A clear brand book contributes to a visible and recognizable IDS. Within this brand book there are several characteristics that determine the visual identity. This manual shows the building blocks that can be used to create resources.
This brandbook is developed by ZUID Creatives. Any questions about the brandbook? Please contact us via info@zuid.com or call 013-545 03 23.
Logo in green, on white or light background.
Logo in white, on dark background (diapositive).
Logo in green, on light background.
Logo with pay-off in green, on white or light background.
Logo with pay-off in white, on dark background (diapositive).
Logo with pay-off in green, on light background.
Make sure there is enough space around the logo. Never put text too close to the logo. And make sure the space is equal on al sides.
Don’t use the pay-off version too small, in order to prevent the pay-of becomes hard to read. Be aware of the the logo size: when the pay-off gets unreadable, use the version without pay-off.
For use in main titles and to accent texts.
Titels = Font-size x 0.9
Body = Font-size x 1.3
For use in long reads (bodycopy) and basic texts.
Body = Font size x 1.3
Can be used as an alternative for the Poppins Bold / Light, in correspondence where standard fonts must be used.
The characteristic main color for IDS.
HEX: #ffcc00
RGB: R 255 / G 204 / B 0
CMYK: C 0 / M 20 / Y 100 / K 0
Main dark green color. For general use and as full surface backgrounds.
HEX: #043b30
RGB: R 4 / G 59 / B 48
CMYK: C 70 / M 0 / Y 50 / K 82
Color for adittional use.
HEX: #f0f0ec
RGB: R 240 / G 240 / B 236
CMYK: C 0 / M 0 / Y 3 / K 8
